Commercial Brand Book for latin mega star Maluma. Developed with his digital agency in Miami and Medellin. Including Brand Manifesto, Attributes, Values, Tone of Voice / Look and Feel as well as a Social Media / Web best practice guide.
![](https://cdn.myportfolio.com/0724dc8e-28b0-41b9-97e3-f68eaccb90a5/767997f9-5d08-4347-9673-1a3489a56996_rw_1920.png?h=79fa575cea5340ea5badbc5f9784c447)
![](https://cdn.myportfolio.com/0724dc8e-28b0-41b9-97e3-f68eaccb90a5/23ab809b-96a8-472a-a354-7de758415484_rw_1920.png?h=10515e3b748903c3277efb048f1e5087)
![](https://cdn.myportfolio.com/0724dc8e-28b0-41b9-97e3-f68eaccb90a5/4467e252-de03-4b85-9ff1-1dd0f96c84cc_rw_1920.png?h=819829770759514ccfd4358bc6159c1b)
Commercial Brand Book for latin mega star Maluma. Developed with his digital agency in Miami and Medellin. Including Brand Manifesto, Attributes, Values, Tone of Voice / Look and Feel as well as a Social Media best practice guide.