Im writing a book about storytelling!

For over 30 years, I've lived and breathed the art of storytelling in advertising. From the boardrooms of global agencies to the bustling creative labs, I've witnessed firsthand how a well-crafted narrative can move hearts, change minds, and ultimately, drive consumer behavior.

Now, I'm excited to share the insights I've gathered on this incredible journey in my upcoming book! But before its launch, I'm peeling back the curtain with a series of posts on LinkedIn, offering a tiny condensed glimpse into the compelling world of storytelling.
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