By accepting the underperformance of mediocre built-in speakers and headsets, our target audience was also accepting the consequences of misunderstandings and miscommunication. So when audio brand Sennheiser Communications wanted to change their name to EPOS, we decided to tell a deeper story about the most expensive word in business - ‘What?’
Enemy of What?
By accepting the underperformance of mediocre built-in speakers and headsets, our target audience was also accepting the consequences of misunderstanding, misinterpretation and miscommunication. So when audio brand Sennheiser Communications wanted to change their name to EPOS, we decided to tell a deeper story about the most expensive word in business - ‘What?’